When it comes to setting up a new website, some people oversimplify the process, while others find it simply daunting. Below are five things to know before making a new website.
- Get crystal clear on your organization’s mission and target audience first. Before you put in the hard work on a new website, know exactly what your mission is and who you want to reach. Knowing the purpose and goal of your site will help guide the rest of the process.
- Choose the right platform for your needs. Platforms offer different features for different website needs. It’s worth researching your options and assessing which platform best aligns with your needs. The right platform allows your organization’s online presence to seamlessly flow with your brand identity.
- Start with a website outline. Planning the flow and hierarchy of your website will simplify the process of building it out. Organizing web pages and structuring content ensures site visitors have a smooth experience and get the information they need to take the next step in their customer journey.
- Create a content strategy. Quality content is vital for any new website. Quality stems from strategy, so mapping out a content plan to support your website’s mission and goals is worth the effort. Spend some time evaluating what type of content you want to implement and plan to prioritize adding new content regularly that engages your target audience and supports your SEO strategy.
- Implement SEO from the start. A new website is not likely to rank well on search engines immediately. It takes time to build up a site’s search engine optimization (SEO), so prioritize SEO strategies from the start. Research SEO keywords relevant to your industry and learn how to utilize those keywords properly in your content. SEO is a skill that requires intention, but a site that has implemented SEO strategies from the start will pay off eventually.
A successful new website requires time, intention, and strategy. By laying a strong foundation, your website will be a powerful tool to propel your business’s growth.