Although there are an increasing number of ways to promote your business and build your brand identity, some of the most effective methods are the ones that have been around the longest. For example, every business needs great letterhead design, as the letterhead is an important part of your company’s identity. While many assume that designing a letterhead would be simple, the truth is that it takes careful consideration and an experienced eye to get it just right. Our team at Weathervane Creative is here to provide that graphic design experience and give you the creative solutions you’re looking for, and as part of that goal, we’ll go over three common letterhead design mistakes to avoid.
- Too Much Information- One mistake that many people make when it comes to letterhead design is including too much information, rather than sticking to the truly essential details. These essential details should include the name of the writer, as well as their email address, telephone number, a return address, and a fax number if necessary. Anything else can be covered in the body of the letter.
- Too Many Colors- While adding color to your letterhead is a great way to make the design pop, color needs to be used carefully and sparingly. Remember that any images you include in your letterhead will need to look sharp and readable at a small size, so it’s unwise to use a lot of detailed shading. Also keep in mind that your letterhead is likely to be copied in black and white, so it needs to read clearly in monochrome, too.
- No Focus- Lastly, good letterhead design should include a clear focal point to draw the eye to the most important information first. In most cases, the focal point will be your company logo.