Principles of Great Logo Design

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If you are starting a new business or rebranding an existing one, you will need a great logo. A logo is a core part of any successful brand identity, and it’s essential to get the logo right. Our team at Weathervane Creative has extensive experience in graphic design, and we have partnered with countless clients to provide creative solutions to their branding needs. If you are looking for outstanding logo design, we encourage you to give us a call.

Principles of Great Logo Design

In this article, we’ll go over a few of the key principles we use when designing logos for clients like you.

  • Simplicity. The first principle of great logo design is simplicity. The simpler a logo is, the easier it is to remember. Ideally, your company logo should be simple enough for a child to draw it from memory. Streamlining a design to this degree is challenging, which is why you should turn to experienced graphic designers like those on our team.
  • Distinctiveness. A second key goal of logo design is that the logo must be distinct. The last thing you want is for your logo to get confused with that of another company, especially a competitor. If your logo looks too much like another company’s, we encourage you to bring it to us, so we can provide a creative solution to give you the distinct identity you deserve.
  • Readability. A third key principle of logo design is readability. Whenever possible, a logo should convey (or at least hint at) what your company does in the image alone, without text. Some famous examples of this idea in action include the FedEx logo, which contains a hidden arrow because FedEx gets your items from place to place, and the Amazon logo, in which the “smile” is an arrow pointing from A to Z.