At Weathervane Creative, our goal is to provide creative solutions to service your business’ needs. If you are struggling to promote your business using digital advertising, you might want to try using direct mail as well.
In this article, our team will go over various benefits direct mail has to offer, even in today’s digital age.
- Personalization. One advantage of direct mail compared to digital messaging is that it is tangible and more personal to your audience. You can further enhance this impression by addressing each communication to the customer by name, adding handwritten signatures, timing mailers to arrive on the recipient’s birthday, etc.
- Thinner Competition. Since people receive fewer items in the mail overall now, direct mail can be more impactful than email marketing due to lower competition. It’s easy to ignore one email out of hundreds you’ve received that week, but even one piece of mail is likely to stand out because people only receive a handful of letters in the same period.
- A/B Testing. You can also use direct mail to run A/B tests to tailor your messaging. You can send different variations of a message to different segments of your audience, and then track their responses. Once you have collected the results, you can use that information to further tailor your marketing strategy to achieve your goals.
- Digital Integration. Lastly, you can also synch your direct mail with digital marketing strategies. For example, you can include QR codes or links in your mailers to encourage customers to visit your site and claim discounts or other rewards.