When it comes to establishing a strong brand identity, one of the most important facets of that identity is your company logo. As with the rest of your branding, your logo should change and grow along with your business. Our team at Weathervane Creative is here to provide the creative solutions you need for all your logo redesign needs, and in this article, we’ll go over three tips for how to make your redesign efforts truly effective.
- Know Your Brand- Before you begin the logo redesign process, it’s important to have a firm handle on your brand and your intended market. What is your brand about, and what is its personality? Who are you trying to reach with it? Knowing the answers to these questions will help guide your decision-making process and give our graphic designers valuable information to incorporate into our design solutions.
- Make a Strong Impression- Another key to successful logo redesign is to make sure your logo creates a strong impression. People should be able to recognize your unique brand identity from just a glance at your logo, so that logo needs to be unique and distinct from those of your competitors.
- Choose Colors Carefully- Lastly, when redesigning your logo, make sure to pick your colors carefully. Color is one of the most powerful parts of visual design, and even slight differences in shade can create an entirely different feeling. Think about what emotion you want your brand to evoke, and select colors that are associated with that feeling.