In this new digital age, it can be easy to forget or overlook the value of printed business materials. It is easy to leave printed marketing materials behind to promote your business, its products, and its services to both new and existing customers. Print collateral includes all of your leave-behind marketing materials.
Here are some common examples of print collateral:
- Informational materials: Brochures, pamphlets, booklets, and catalogs
- Promotional materials: Flyers, folders, and business cards
- Direct mail materials: Postcards and ads
- Usable materials: Notebooks, notepads, stationary, and calendars
Having a full line of print collateral items available benefits your employees and sales teams as they promote your business. They can be used at meetings, consultations, trade shows, fundraisers, and other events. Print collateral is most effective when items are thoughtful, creative, and unique, making a memorable impact on both existing customers and potential new leads.
Printed materials can include discounts, information about new products and services, or other relevant information. It is critical to carefully and thoughtfully produce these materials so that they further build your brand reputation and solidify your brand image. Printed materials should use high-quality images and printing and a crisp, clear and easy-to-read logo. Colors and fonts should be carefully selected and should consistently align across a variety of items produced. This consistency lends itself toward maximizing the impact of your total print collateral.
If you are looking for help in developing your business’ print collateral in the area near our headquarters in Hickory, North Carolina or anywhere else in the country, reach out to us at Weathervane Creative today.