Is your logo working for you or against you? Many companies start out with a logo that quickly falls behind the organization’s growth. Brand identity is crucial to the health of your business, so watch out for these four signs that it’s time for a logo redesign.
- The logo seems outdated. Sometimes, you can just tell it’s time for a change. But since you’re around your logo all the time, it helps to get others’ opinions. You can even do a little research and compare your logo to your competitors’. If your logo keeps coming across as outdated, it might be time for a makeover.
- The logo doesn’t connect with your target audience. Your logo is your chance to make a powerful first impression. If your brand’s visual identity is irrelevant to your target audience, it’s time for a change. Your brand needs to communicate that you can offer your ideal customers what they need, and your logo is vital to that message.
- The logo isn’t scalable. Many companies may have originally intended their logo to go on their website and letterhead, and little else. But as companies expand and technologies evolve, a logo needs to be able to adapt. If your logo doesn’t look quite right on a mobile website, company vehicle, or digital ad banner, it’s likely time for a logo redesign.
- The logo doesn’t match the organization’s evolution. As a company grows and evolves, so must its branding. Some business owners can be attached to their original branding design but allowing it to evolve with the organization is a necessary part of a growing, thriving business.
If your logo needs a redesign, see it as a sign of success. Your company has lasted, grown, and evolved. Needing a logo redesign is a great problem to have!