It would be hard to overemphasize the importance of careful planning when it comes to creating a brand design for a new business. Whether you are providing products or services to potential customers, you want to start off with a clear sense of why your business exists, who it will serve and how it will be represented online, in printed information and advertisements, and on signage. All these elements should tie together to create a strong sense of brand identity from the start. This will allow you to more effectively connect to new customers, as well as be easily identifiable to returning customers, and build customer loyalty more quickly.
Brand design and brand identity go hand in hand together. Think about the image you want to project about your business to current and potential customers. The brand design will help shape both brand identity and brand image. It should help your business be instantly recognizable, and consistency is a powerful tool in your marketing arsenal. This is why having a clear vision of brand design right from the start will help.
Brand design will inform decisions you make about various elements, including:
- Business logos
- Product packaging
- Website design
- Social media graphics
- Business cards
- Interior design
- Employee uniforms
Major considerations when determining brand design include choosing key fonts, brand colors, and commonly used forms or shapes. If you want to create a brand design that will take your new business to the next level, contact us at Weathervane Creative today. Our team of creative professionals can help tell the story of your new business through brand design.