At Weathervane Creative, we know that your business is important to you, and that you want to promote it effectively. Our team is here to provide the creative solutions you need in order to raise awareness of your brand and expand your audience. While there are many ways to promote a business, one of the best is still the classic business card. In this article, we’ll go over some principles of great business card design to help you get started.
- Unity- One of the most important principles of business card design is unity. This means that all the design elements should work together to create a cohesive whole, with no one image, font, alignment choice, etc. clashing with the rest of the card. Our experienced graphic designers are here to provide the unified, eye-catching designs you need to promote your business.
- Alignment- Another key principle of effective business card design is alignment. All the text on your business card should be aligned to the left, right, or center, but not spread across every corner. Keeping everything aligned on the same vertical line, as this guides the eye down the card and makes it easier for the recipient to get the information you’re trying to convey.
- Contrast- While it’s important for your business card’s design to create a unified whole, it’s also important to use contrast to distinguish the individual elements from each other. Use things like font size, weight, and white space to show what pieces of information are the most important, and which are secondary.