Branding is an important part of running your business. And when you got your business started, you probably spent a ton of time working on your brand and solidifying it with your customer base. But now that your business has grown and evolved, it might be time to update your existing branding. If you notice any of these signs, talk to us at Weathervane Creative about revamping your brand:
- You pause before distributing marketing materials—If you think twice before providing info about your website or handing out a business card to a new client, it’s probably time to rethink your branding. You should be proud of your brand and the way it represents all the hard work you’ve put into your business.
- You struggle to stand out from the competition—Your brand shouldn’t look like every one of your competitors’ – it should be uniquely yours and communicate what’s different about your business. When you can’t clearly communicate your business’ differentiators, it’s going to be harder to encourage notable sales and business growth.
- You’ve changed your business strategy—You can’t always predict the outside forces that will impact your business. But if you react to these outside influences by adapting your business strategy, you should also change your branding.
If you’re going to invest time and money in a re-brand, it’s important you do it right. Talk to us at Weathervane Creative to find out more about our branding initiatives at how we can help your business.