At Weathervane Creative, we understand the important role graphic design plays in promoting your business and maintaining a distinct brand identity. If you are looking for ways to make your business stand out, we encourage you to give us a call, so our team can find ways to service your needs and provide creative solutions to the challenges you are facing. In our experience, letterhead is a key element of effective branding, and we are here to create the perfect design for your company. If you are looking for ways to elevate your letterhead design, we encourage you to keep reading to get a few suggestions.
Here are three ways to improve your letterhead design:
- Improve Hierarchy of Information. When creating or revising letterhead design, it’s important to present a clear hierarchy of information. In other words, you need the reader’s eyes to be drawn to the most important information first, then follow to the second and third most important pieces of data, etc. For example, your company name and logo should be presented with the heaviest emphasis, followed by your name and contact information, and only then by the date.
- Design for Black and White and Color. Another principle our team follows when creating letterhead design is to make sure the design is easily readable in both color printing and black and white printing. Even if you are prepared to print all your correspondence in color, it’s always useful to have the option to print in black and white if necessary.
- Don’t Neglect the Back. We also recommend creating a smaller version of your letterhead design to go on the reverse side of the paper, as well as on subsequent pages. This makes longer documents look more cohesive and professional.